Keep Events Simple to Create Maximum Impact

How to Create Successful Events — Part 1/5

How to Create Successful Events — Part 1/5

Event planning is a complex process with a multitude of variables constantly being juggled. It’s easy to make the mistake of thinking that to create maximum impact, one must have an equally elaborate event.

That couldn’t be further from the truth.

Events are something that grow — much like a well-tended garden that takes time, effort and years of trial and error to get lush, fruitful plants. But they don’t start that way.

They start with a bit of soil and seeds.

In the same way, events that create maximum impact begin with a simple idea. Something that perhaps could be considered a “no-brainer.”

The Calgary Stampede began as a small-town rodeo.

The Colour Run began as a single community fun run.

The OXFAM Trailwalker began with only a few teams of people.

Maximum impact events don’t just appear out of thin air.

They start small.

They start simple.

And that is what makes them great.

Any large maximum-impact event has a story of humble beginnings and focuses on building a foundation that can be expanded on.

They focus on getting it right the first time around.

Using event simplicity to create maximum impact events relies on three key steps:

1. Visualise your event for what it needs to be to create maximum impact

This is your end goal.

2. Break it down into its simplest event model

This is your starting point.

3. Create your foundation with room to grow

This is how you leave people wanting more.

It doesn’t matter what resources you have or what your vision is. Any event that is founded in event simplicity is guaranteed to create maximum impact.

Start with some soil and seeds.

Isaak Dury
Mar 25 • 2 min read
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